GROHE Water Experience Center

– Where luxury meets self-care –

The GROHE Water Experience Center in Düsseldorf is a unique oasis of wellness. It serves as a showroom for the GROHE SPA Collection and can be used by GROHE employees. The special product lines are showcased in an authentic, exclusive environment where visitors can experience them firsthand.

The concept was developed in close collaboration with the inhouse LIXIL Global Design and Brand Identity Team. The high-quality sauna, spa, and fitness areas feature a straightforward, elegant design language characterized by aesthetic contrasts. Warm woods and cooler stone materials, a mix of light and dark surfaces, come together to create a luxuriously designed interior. The well-appointed spacious rooms, user-friendly features, and pleasant textures place well-being at the center of the experience, making the GROHE Water Experience Center a special place for wellness relaxation and product staging.

Additionally, the GROHE Water Experience Center is accessible as a virtual counterpart on GROHE X, the digital content hub of GROHE. In the high-quality real-time application developed by us, users can explore the rooms and individual stations in a virtual tour that feels almost live.