Photo © Javier Márquez

As part of Euroluce 2025, Vibia once again entrusted Francesc Rifé Studio with the spatial design of its stand. The result is a quiet architecture that challenges the idea of an open display, proposing instead an intimate, atmospheric journey.

Through a system of volumes and voids, the stand is structured as a sequence of light islands. Each one hosts a specific lighting collection, creating independent, carefully orchestrated scenes. Far from seeking spectacle, the design focuses on crafting an immersive experience, where the visitor’s gaze is subtly guided by the architecture.

Zoning and access points are designed to encourage a slow-paced circulation. The visitor is not lost, but neither in control; they are led to discover. In this way, the project redefines the act of exhibiting lighting—not as a technical object, but as a generator of atmosphere.

Warm materials like bleached oak and a precise geometric language are used to dialogue with the qualities of light—its ability to shape, to suggest, to disappear. The architecture does not merely house luminaires; it builds the frame through which their emotional dimension is revealed.

Photo © Javier Márquez
Photo © Javier Márquez
Photo © Javier Márquez
Photo © Javier Márquez
Photo © Javier Márquez
Photo © Javier Márquez

Vibia Euroluce

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Location
Milan, Italy
Year
2025

Other Projects by Francesc Rifé Studio 

Mar House
Barcelona
Casa Pujol
Reus, Tarragona
Power Electronics
Llíria, València
Hotel Presidente InterContinental Monterrey
San Pedro Garza García, Mexico
Arkoslight Showroom
Riba-roja de Túria