BMW Museum

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Location
München, Germany
Year
2008

Within the context of an overall renovation of the BMW corporate headquarters, the look of the BMW museum is also being re-defined. The existing architectural form of the famous “Bowl” remains while the adjoining building elements are integrated for the museum’s utilization. The new concept is based on theme-specific spaces made accessible via ramps as a symbol for mobility and movement. These ramps connect the locations of the exhibition and experiences. The idea of the original museum architecture – streets and places in urban space - finds its continuation in the form of an urban spatial experience of streets and buildings. The multi-media enhanced exhibition architecture creates an impressive framework for the exhibits.

Brief
Permanent exhibition

Awarding Authority
BMW AG

Exhibition space
5.000 sqm

Planning
General planning in cooperation with Projektteam BMW Museum
Architecture, exhibition design, scenography
Structural design with Schlaich Bergermann und Partner, Stuttgart
Lighting concept with DELUX AG, Rolf Derrer, Zurich

Spatial Media Design, Interactive Installations
ART+COM, Berlin

Graphic Design, Visual Identity
Integral Ruedi Baur, Zurich

Visual Symphony
Marc Tamschick, media+space, Berlin

Photography
Marcus Meyer
Marcus Buck (picture 1)

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AGI Think Tank Task Force Agency
Stuttgart, Germany